Daily Store Expectations

As a team, we are responsible for ensuring these standards are upheld continuously — not just at opening, but throughout every shift.

• Maintain clean shelving, sinks, refill areas, and central displays throughout trade.
• Wipe bottles and tubes to remove dust and residue.
• Ensure testers are available for the full product range and are not empty.
• Spot clean mirrors, glass, and surfaces throughout the day.
• Remove fallen or dead plant leaves.
• Water plants on Monday, Wednesday & Friday.
• Replenish shelves throughout the day from drawer stock as sales are made.
• Ensure drawers are neat and organised.

Customer Experience

Every customer who walks through the door should leave having had a genuinely warm and unhurried experience.

• Greet every customer entering the store.
• Offer assistance naturally and without pressure.
• Encourage customers to experience products through testers.
• Ensure customers feel comfortable spending time within the space.
• Offer all customers sparkling water — available in the bar fridge.
• Give all customers samples to try when they enter, regardless of whether they purchase. Match samples to products they showed interest in, or offer best sellers.

Presentation Standards

How we present ourselves is a direct extension of the Somic brand.

• All-black outfits are required unless otherwise instructed.
• Somic uniform pieces will be provided — in the meantime, please wear the Somic aprons.
• Clothing should remain clean, neat, and presentable at all times.
• Shoes should be clean, comfortable, and business-smart — e.g. loafers.
• Hair should remain neat and tidy throughout shifts.
• Personal phones must remain out of customer view, stored in the drawer unless required operationally.
• Avoid phone usage while on the shop floor.
• All customer and operational notes should be recorded in the provided Somic diary.

Clothing examples:

Weekly Store Maintenance

• Vacuum and mop all store floors — cleaning materials are under the sink.
• Deep clean shelving, refill stations, desks, and sink areas.
• Clean front windows and window sills.

Communication Standards

• Use the SOMIC STORES WhatsApp group to communicate stock, maintenance, or presentation concerns.
• Contact Anna with any queries or required guidance.
• Log all stock movements and low stock in Mr Peasy.

Commission

Staff receive 10% commission on store sales for the days they work.

Commission is directly linked to individual performance and the overall maintenance of Somic store standards — including store presentation and customer experience.

Shift Covers

Our stores must be open and ready during all designated trading hours. If something comes up that may affect your ability to work your rostered shift, act early — a cancelled backup is always preferable to a late store closure.

If you're feeling unwell or anticipate any issue with your shift:

1. Message the SOMIC STORES WhatsApp group or contact Anna as early as possible.
2. Let the team know you may need cover — you don't need to be certain. Early notice is what matters.
3. Reach out directly to a team member who may be available, using the numbers in the WhatsApp group.

Team Working Hours

Use these as a guide when identifying who may be available to cover a shift.

Opening Procedures

Complete all opening tasks before the store opens for trade.

Store Access & Setup

1. Unlock the front door.
2. Disable the alarm using your personal alarm code.
3. Turn on the lights.
4. Place the Somic A-frame sign at the front of the store.
5. Place the iPad and POS card machine neatly on the desk, positioned clearly and accessibly for customers. Ensure the iPad was charged overnight — if not, place on charge.
6. Place the "Come In, We Are Open" sign on the front door using sticky tape.
7. Keep the front door unlocked but closed during trade to minimise dust entering from the nearby train line.

Music & Atmosphere

8. Remove the UE Boom speakers from charge and turn them on.
9. Sync the speakers using the Ultimate Ears app (blue icon) — drag the second UE Boom image up to the centred one to sync automatically.
10. Position speakers for even sound:
    • One behind the top shelf of 450ml body wash bottles
    • One behind the far-left shelf containing the 200ml tube boxes
11. Play the Somic playlist on shuffle at approximately one-third volume.
12. Prepare the diffuser: fill with water, add 2–3 drops of essential oil, replace the lid, and press the two side buttons to begin diffusing.
13. Light the candle — lighter is stored in the drawer.

Store Presentation

14. If any trays or products have been left on the desk overnight, log new stock and return products to their correct locations.
15. Stock all shelves — check drawers first for back-up stock and fill any gaps.
16. Ensure every product category has an available tester — clean and not empty, with tester sticker.
17. Complete a quick floor walk to ensure the store feels clean, calm and organised before opening.

Closing Procedures

End of Trade

1. Complete the stock low list.
2. Ensure all shelves are fully stocked from drawer stock where available.
3. Ensure drawers are neat and organised before leaving.
4. Complete a final floor walk to ensure the store feels clean, calm and organised.

Atmosphere & Equipment

5. Blow out the candle — ensure it is fully extinguished before leaving.
6. Turn off the diffuser.
7. Turn off music on the iPad.
8. Place the UE Boom speakers on charge.
9. Place the iPad and POS card machine on charge, stored securely on the desk.

Signage

10. Remove the "Come In, We Are Open" sign from the front door.
11. Bring the A-frame sign inside and store it safely.

Waste

12. Take the bin out if used.

Securing the Store

13. Turn off all lights.
14. Set the alarm using your personal alarm code.
15. Lock the front door — always double check and give it a firm wriggle.

Opening Procedures

Complete all opening tasks before the store opens for trade.

Store Codes

Store Access & Setup

1. Unlock the front door.
2. Disable the alarm using your personal alarm code.
3. Turn on the lights.
4. Set up the tester stand out front:
   • Place the three product bottles on the stand — screwed in, clean, and not empty.
   • Place the two plants at the bottom of the stand.
   • Place the full sample basket on the stand — easily accessible.
5. Place the chalkboard outside — ensuring the doorway remains easily accessible.
6. Place the iPad and POS card machine neatly on the desk. Ensure the iPad was charged overnight — if not, place on charge.
7. Keep the door open.

Music & Atmosphere

8. Remove the UE Boom speakers from charge and turn them on.
9. Sync the speakers using the Ultimate Ears app (blue icon) — drag the second UE Boom image up to the centred one to sync automatically.
10. Position one speaker on each corner of the store — top shelf.
11. Play the Somic playlist on shuffle at approximately one-third volume.
12. Prepare the diffuser: fill with water, add 2–3 drops of essential oil, replace the lid, and press the two side buttons to begin diffusing.

Store Presentation

13. If any trays or products have been left on the desk overnight, log new stock and return products to their correct locations.
14. Stock all shelves — check drawers first for back-up stock and fill any gaps.
15. Ensure every product category has an available tester — clean and not empty, with tester sticker. Excluding washes.
16. Complete a quick floor walk to ensure the store feels clean, calm and organised before opening.

Closing Procedures

End of Trade

1. Complete the stock low list.
2. Ensure all shelves are fully stocked from drawer stock where available.
3. Ensure drawers are neat and organised before leaving.
4. Complete a final floor walk to ensure the store feels clean, calm and organised.

Atmosphere & Equipment

5. Turn off the diffuser.
6. Turn off music on the iPad.
7. Place the UE Boom speakers on charge.
8. Place the iPad and POS card machine on charge, stored securely on the desk.
9. Bring the chalkboard sign inside and store it safely.
10. Bring all tester products inside and ensure lids are on securely.
11. Bring in the sample basket and pot plants.

Waste

12. Take the bin out if used.

Securing the Store

13. Turn off all lights.
14. Set the alarm using your personal alarm code.
15. Lock the front door — always double check and give it a firm wriggle.

Gift Sets

Knowing the gift set range well is key to maximising every sales opportunity. Every customer buying an individual product is a potential upsell — particularly body washes, lotions, butters, hand washes, and creams. Always let them know they'll save money buying a set.

That one sentence can turn a single product sale into a double. Browse and study the full range at somic.com.au/collections/gift-sets — use quiet periods to study so you can recommend confidently and naturally.

Pickup Orders

If a product is out of stock, offer the customer the option to pay now and collect as soon as it's back in stock.

Example A — Single out of stock item

Customer wants 1x Ageless Moisturiser, which is out of stock.

1. Select the Ageless Moisturiser and add to cart.
2. Add customer details — name, phone number and email.
3. Select the tile "Pickup All Items".
4. Complete payment.
5. Confirm the order appears in the Pickup section on the left hand toolbar.
6. When back in stock, pull it immediately for the order.
7. Place in a Somic black bag with a sticky note of the customer's name.
8. On the Pickup order page, click "Ready for Pickup".
9. Customer comes in, hand it over — done!

Example B — Mixed order, one item out of stock

Customer wants a dog shampoo, a Soleil body wash, and a Bisous lip balm. Bisous lip balm is out of stock.

Example C — Gift set with one item out of stock

Customer wants 1x Ageless and 1x Magnesium Magic Set (body wash + body butter). Body butter is out of stock.

Before bagging — ask the customer:

• Is this a gift?
• Is the Ageless part of the same gift, or separate?
• Does the Magnesium Magic Set need to be given together?

Then act accordingly:

• Ageless is separate — Give Ageless to customer now in a Somic black bag.
• Set can be given in two parts — Give Magnesium Body Wash now, butter to follow.
• Set must be together (it's a gift) — Give Ageless now. Hold the Magnesium Body Wash in store with customer's name until butter arrives.

When the body butter is back in stock, pull it, place in a Somic black bag with the customer's name, mark "Ready for Pickup", and hand it over when they come in.

Shipping Orders

If a customer wants their order shipped, or an out of stock item needs to be sent to them, follow the steps below.

Example A — Customer in store, wants order shipped

e.g. A customer visiting from Sydney has tried products in store and doesn't want to carry them home.

1. Add all products to cart.
2. Select the tile "Ship All Items".
3. Ensure the customer account is created with their email, phone number and shipping address.
4. Shipping will be calculated at checkout.
5. Complete payment as normal.

To remove the shipping cost: click "Manage Discounts" → "Apply Custom Order Discount" for the amount shipping was calculated at.

Example B — Out of stock item, customer wants it shipped

e.g. A customer wants an item we don't have in stock and pickup isn't practical.

1. Add the out of stock item to cart.
2. Ensure the customer account is created with their email, phone number and shipping address.
3. Offer free shipping — apply a custom order discount for the full shipping amount.
4. Complete payment as normal.

Somic Subscription

Know the Somic Subscription perks inside out so you can speak to them confidently with every customer. View the full details at somic.com.au/products/somic-subscriber.

For every customer who comes into store (excluding those clearly in a rush), mention the subscription. Highlight the ongoing savings and perks — it's an easy conversation and a great way to build loyalty.

Applying the Subscriber Discount In Store

Our system doesn't support two automatic discounts simultaneously. Shopify will auto-apply the 10% online discount for subscribers, but the full in-store rate is 15% — so an additional 5% must be applied manually.

1. Build the cart as usual.
2. Shopify will automatically recognise the subscriber — a note will appear just below the cart confirming the discount. Always watch for this.
3. Once the cart is complete, click "Manage Discounts".
4. Click "Add Custom Discount" and apply an additional 5%.
5. Alternatively, click "Remove Discount" and manually set the full discount to 15%.

Somic Art Series

Throughout the year, Somic collaborates with local artists to bring together original artwork and the Somic brand. We are currently in collaboration with local artist Anne Gee. View the full collection at somic.com.au/collections/somic-art-series-anne-gee.

Selling an Art Series Bottle In Store

1. Select the Somic bottle/s the print is on — e.g. Alchemy Hand Wash.
2. Search "Art Series" in Shopify — options will appear based on what the customer is purchasing:
   • 450ml Single
   • 450ml Pair
   • 250ml Single
   • 450ml & 250ml Pair
3. Select the corresponding artwork.
4. Complete the purchase.

Browsing the Full Range

If a customer is interested in the Art Series, show them the full range via the iPad — they may want a print not currently stocked in store. Direct them to: somic.com.au/collections/somic-art-series-anne-gee.

Ordering a Print Not Stocked In Store

Place a pickup order following the standard pickup instructions above, then:

• Add the desired artwork by searching "Art Series" in Shopify.
• Add a clear order note specifying which artwork goes on which product bottle.
• Let the customer know there is generally a 48 hour turnaround on Art Series pickup orders.
• Ask if this is a gift — if so, add "gift wrapped" to the order note.