Michael Somic — Founder
Building Somic has taught me that skincare goes far beyond what's in the bottle. Founder Insights is my space to share the practices and discoveries that have shaped both the brand and my own approach to skin health.
For years, we have been taught to freeze, weaken, and immobilise the muscles in our face in pursuit of youthfulness. But recently, I found myself asking a different question — what if the key to healthy, radiant skin lies in restoring function rather than suppressing it?
I recently discovered Kobido Remedial Face Massage, a traditional Japanese facial technique designed to relieve tension, restore balance, and support the natural function of the face.
Using precise rhythmic movements, acupressure, and gentle sculpting techniques, Kobido works to stimulate circulation, enhance lymphatic drainage, and encourage natural detoxification. The treatment helps reduce facial puffiness, fluid retention, and swelling, while bringing a noticeable sense of relaxation to both the face and nervous system.
I began incorporating Kobido into my routine every two weeks and was surprised by the subtle yet visible changes. Over time, I noticed improved skin tone, reduced muscular tightness, and a more lifted, sculpted appearance — not through force or restriction, but through release and restoration.
What resonates with me most is its philosophy. Rather than fighting the face, Kobido works with it.
At Somic, skincare has always been about more than products alone. True skin health is influenced by ritual, lifestyle, nutrition, stress levels, and the way we care for ourselves daily. Kobido Remedial Face Massage has naturally become part of my holistic approach — alongside intentional skincare, nourishing food, movement, and rest.
Sometimes the most powerful results come not from doing more, but from supporting the body in the way it was designed to function.
— Michael Somic, Founder
